Geobit is a leading manufacturing and waterproofing company based in the UAE, with over 35 years of expertise in delivering high-quality industrial solutions. With a diverse portfolio and expanding global clientele, Geobit approached Spellix for a complete rebranding, including the redesign of their website and refreshing their brand identity to align with modern, global standards.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Geobit’s existing brand identity no longer reflected its scale, expertise, or future-forward vision. Their website was outdated, lacking mobile responsiveness, intuitive navigation, and a cohesive user experience—factors critical for today’s industrial clients and partners.
Moreover, Geobit’s marketing materials were inconsistent, leading to fragmented brand perception across different touchpoints. They faced difficulty standing out in a competitive B2B landscape, especially with global expansion on the horizon.
Additionally, internal teams struggled to communicate their brand story effectively, which affected client acquisition and engagement. Geobit needed not just a design overhaul, but a strategic transformation that would position them as an industry leader both online and offline.
What Did We Do?
Spellix began with an in-depth brand audit to understand Geobit’s legacy, market positioning, and future goals. We crafted a new visual identity—including logo, color palette, and typography—aligned with their core values: strength, precision, and innovation.
Our team then designed a responsive, performance-optimized website focused on user-centric navigation, clear service categorization, and engaging content. We ensured the site highlighted Geobit’s projects, capabilities, and decades of trust—bringing their story to life digitally.
Finally, we developed brand guidelines for consistent usage across digital and print media and provided training to their team to ensure long-term brand cohesion and strategic marketing alignment.
The Results
- 80% increase in website engagement and visitor retention
- Unified brand perception across all digital and print platforms
- Enhanced credibility and inquiries from international clients
- 3X increase in qualified B2B leads within 90 days post-launch
- 2.5X faster conversion rate from web inquiries to signed contracts
